Own
The World's Greatest "Swipe File" Collection Ever Assembled!
Dear Friend,
Robert
Collier
Robert "Bob"
Collier was born April 19,
1885, in St. Louis Missouri, son of Mary Ferguson and John Collier. He
was educated in a church seminary, and was expected to become a priest.
Deciding against it, Robert left home for Virginia to find his fortune.
He
soon made his way to New York & found his stride in
advertising,
where he specialized in mail order, selling everything from trench
machinery to fertilizers, books & raincoats, stocks &
bonds,
and services.
Within a short period of time Collier placed
hundreds of millions of dollars into the pockets of those he worked
for. He then branched out on his own in 1925 to author & sell a
series of self-help publications called “Secrets of The
Ages”. A
million dollars worth were sold by mail order within just the first six
months of release.
To put Robert Collier’s phenomenal success
into perspective, consider the fact that one hundred million dollars in
sales in the 1920s, would amount to a billion dollars in sales today,
with inflation taken into account.
Robert
Collier is the acknowledged “Father of direct mail
advertising.”
Robert
Collier single handedly sold billions of present day dollars worth of
goods & services with nothing but the words in his letters.
Clearly, he was on to
something!
“Jealously
Guarded Secrets Of The Marketing Elite!”
Whenever
you use Collier's formula, you instantly capture the attention of your
readers and
sustain their avid interest paragraph after paragraph. Even using it
haphazardly can automatically amplify your readers’ hidden
desire …
until the only logical choice for them is to buy!
He got a lot of
mileage out of his
copywriting formula ... selling books, stocks and bonds, jewelry or
commodities such as raincoats, fertilizers, trench machinery,
handkerchiefs or even coal by the carload … and more.
It’s
true that he had a magic gift with words, but fortunately
for the rest of us, his copywriting formula doesn’t rely on
writing talent to make it work.
The formula
works just as well for
copywriters who are starting out, as it does for the seasoned veterans
who earn seven figures annually.
Today, Robert
Collier’s letters are the
jealously guarded secrets of the marketing elite, both online &
off. The best of the best freely admit to his massive influence on
them, while charging a princely sum to teach you their secrets - which
are his secrets.
And now finally, these very same amazingly powerful sales &
advertising strategies have been made available in digital form!
Let me take a
moment and describe what
Collier's copywriting formula was all about. And don’t worry
because
it’s not complicated.
“Why
You’re Missing Out On Potentially Huge Profits Without The
Breakthrough Strategies Revealed In The Robert Collier
Letters!”
Fact is -
it’s so ridiculously simple to remember it can
be scribbled on the back of a matchbook cover!
Here’s
the Formula in a nutshell:
“No matter what product or service you write about, you must
first find
out the ‘mental conversations’ your prospective
customers are having
about your offer.”
That’s
it. Simple isn’t it?
Yet,
it is this simple formula that made Robert Collier the
“father of direct mail.”
That brings me
to the reason why I’m
writing this online letter. Because, for the first time ever,
I'm making Robert Collier's crowning achievement, the Robert
Collier Letter Book, now available in a “digital”
edition.
Now
it’s easier than ever before for you to master
the Robert Collier Copywriting Formula for creating winning copy
because you get to read and analyze how Collier applied it in
148
letter examples, along with his personal commentary for each letter!
Introducing The
Robert Collier Letter Book
(Digital Edition) Include 148 Of The World's
All-Time Greatest Sales Letters
Let
me switch gears and talk “marketing” for a moment,
okay?
Would
you agree that one of
the most reliable ways to improve your marketing results is to model
other campaigns and promotions that work?
And
would you also agree
that with each new web site that goes live … and with each
direct mail
package that hits your mail box … it is getting harder
to figure out which promotions are worth your study and time?
That’s
exactly why successful marketers turn to The
Robert Collier Letter Book and why you should
too.
Fact
is, TheLetter
Book is
ready-at-hand on the bookshelves of many of the world’s top
copywriters
such as Gary Halbert, John Carlton, Joe Sugarman, Ted Nicholas, Dan
Kennedy and Bob Bly (just to name a few).
When
you implement its
proven wisdom, you’ll be using the most powerful
psychological
advertising strategies known. The very same secrets the legendary
Robert Collier used to pen some of the most lucrative sales letter
campaigns of all time!
Why
do modern day marketing
giants like Jay Abraham, Dan Kennedy, Ted Nicholas, Drew Whitman, Yanik
Silver & Joe Sugarman (I could go on & on) pour
countless hours
into the study of Robert Collier’s letters? Simple. Because
they
conceal magic!
They
contain hidden secrets.
And this manual points them out for you in living color. Use them to
quickly drive costs out, & sales in.
The
book is an ageless classic that’s packed with
the timeless principles that Collier used to build many business
empires. Best of all, these ideas are as original, fresh
and compelling today as they were when he invented them!
After
you have it in your marketing library, scroll down the digital pages
and notice how The Robert Collier Letter Book
is part autobiography and part instruction manual that truly
reveals Robert Collier's most profitable sales letters and
most prized
copywriting secrets.
Finally The
“Digital Release” of
the Original 1937 Letter Book
It
is the Most Often Recommended Book
On Sales Letter Writing in the History of Direct Mail
Now,
with the release of the first and only digital version of The
Letter Book you can see for
yourself why seasoned marketers read and re-read their copies of The
Letter Book until the dog-eared pages are
filled with notes and the cover is tattered and torn.
The
Digital Edition is an exact replica of the original 1937
edition, as Collier himself wrote and published it.
You
get the same 466-page text … the same
author’s preface … the same 148
sales letters and dozens of leads, closes, and hooks
… the same 59 charming illustrations
… the same concise analysis
that he first laid down on paper. All delivered as a downloadable, PC-
and Mac-friendly PDF.
Collier
literally wrote thousands of sales letters during his illustrious
career. And when he sat down to pen The Letter Book, he
culled from his files the “best of his best”
… the letters that consistently generated the largest volume
of sales and revenue.
Such
as the “Harvard Classics 5-Foot Shelf of
Books,” which helped generate a 34.5 percent profit the first
six months the books were being sold via direct mail
… or the letters that helped nab 75,000 subscribers for the
brand-new Business Week magazine from a list of
200,000 prospects …
There
were also the “O. Henry” promotions
that sold more than $2 million worth of these popular books in the
early 1900s.
These
letters, the “Giants of Direct Mail,”
are simply structured and finely honed without a bit of space wasted on
unnecessary words. Reading, studying, analyzing and even
“rewriting” them by hand is best to improve your
copywriting ability because you’ll find
yourself “thinking” like Robert Collier!
Collier
Letter Book Reveals Universal Principles
That Govern Your Marketing Success
Although he
is often described as a copywriter or a direct marketer, I know him to
be much more than that.
You
see, copywriting and direct marketing are just things that het did. If
I had to define who Robert Collier was … I’d say he
was a student of human nature. That’s where
his copywriting formula came from, remember?
The
Robert Collier Copywriting Formula Revisited:
"No matter what product or service you write
about, you must first
find out the 'mental conversations' your prospective customers are
having about your offer."
Collier's keen
insight into what makes people tick
was the true secret behind his success.
It’s
the secret ingredient that makes The Letter
Book an enduring classic.
Like
a mechanic propping open a car hood to point out how the engine propels
an automobile, Dad used thoughtful analysis and concise
explanations to shine a light on why his best-selling
letters worked so well.
The
principles of direct marketing that he presents are timeless and
universal. You can count on them as much as you count on
the sun rising in the east and setting in the west.
These
tested principles work … regardless of industry,
user, or product and regardless of whether you’re marketing
online or in the “real world.”
Lessons
From The Robert Collier Letter Book
Take
a quick look at the treasure trove of marketing wisdom contained in The
Robert Collier Letter Book -- these are just
a few samples of the timeless lessons you’ll unearth when you
download your own personal copy today:
The
very first thing you should do when
writing a sales letter,
even before you think about setting pen to paper (this tip alone is
worth 10 times what you’ll invest in this “digital
version) - page
7
The 6
essential ingredients of every profitable sales letter - page 68
How
to predict the results of your new promotional package
… before you roll it out to your entire list (this one
marketing idea
has saved top copywriters billions in combined marketing dollars) - page 227
A
foolproof way to start your sales letter that will seize your
prospects’ attention … no matter
how sophisticated they seem to be (without this tip, you’ll
be only a mediocre copywriter at best) - page 16
How
to whet your readers’ appetites and make them crave more
… without giving them all the answers they’re
seeking (your aim is to
“catch fish” through baiting, not
“feed” fish … Dad shows you how) - page
119
The
real purpose of a sales letter, circular and response card
… and the best way to maximize the results (you
won’t find this explanation in any current marketing text or
“How To” book) - page
184
The secret
to building vivid word pictures
that practically force your prospects to buy, no matter the cost or
trouble of making the purchase (you’ll see 148 examples of
this
technique) – see
page 30
The
three-letter word that almost invariably wins the most attention
from readers (HINT: it has been under your nose all along and you never
knew it!) - page
330
How
to present the true value of your product … while making
readers feel like they’re getting a great deal
(this secret seduces even the most frugal prospects to feed from you
hand!) - page
164
The
six prime motives of human action
– love, gain, duty, pride, self-indulgence and
self-preservation – and
to emphasize the most in your sales copy (plus, WHEN and WHEN NOT to
use them) - page
45
One surprising
scenario in which a high rate of
return is actually good news (this secret eludes even the brightest
marketers) - page
295
How
to easily overcome the cynicism your prospects have developed from
being exposed to too many false advertising claims
(here’s the perfect anecdote for your shyest prospects!) - page 53
How
to use direct mail sales letters to appeal to even the most dignified
and sophisticated of audiences (this is a strategy you
must remember if you sell high-ticket items) - page 399
The single
most essential ingredient you
must have to succeed in direct mail (remember this and you’ll
succeed;
forget it and you’ll lose your shirt in any business you ever
run) - page
466
How to squeeze
additional sales and profit out of a market that appears to be
saturated (safe advice for back-end marketers) - page 139
When
you're best off NOT asking for the sale (this one tip is
what makes good copywriters great) - page 63
How
to overcome your prospect’s indifference toward your offer
with one simple question (this one question made my
father’s copywriting clients millions of dollars in net
profit) – page
210
The truth about how
your prospective customers
read sales letters … and how to use this knowledge to boost
your
response rates - page
67
How
to make real profits when selling by mail
– if you can’t do this, there’s a serious
flaw in your business ( if an
offer isn’t good to sell through the mail, it may not be good
enough
online either!) - page
305
How to
craft extraordinary advertising that
generates a flood of sales … even if you’re
marketing the most
ordinary, run-of-the-mill products and services (this is the secret to
selling commodity products on- and off-line) - page 149
The
swiftest and smartest way to head off buyer’s regret
… and when to take action - page
220
How to encourage
clients to pay you promptly … or
even ahead of schedule (Dad really knew how to keep “cash
flow” in his
favor) - page
433
What
to do when you have been successfully selling a product for a number of
years … and competition has become cutthroat
- page 271
Which types of
businesses can use direct mail
sales letter to the greatest advantage (find out if you’re in
one of
these businesses) - page
367
How
many different packages, products or options you should present in your
sales letter? Dad reveals the answer – page 269
How
to sell a product that isn’t ready for sale yet - page 291
The
common mistake that costs marketers thousands, if not millions,
of dollars … and the simple way to sidestep this error
(eliminating this silly mistake saves you thousands of media dollars) -
see
page 31
And
of course, there’s more... much, much more!
Five
More Important Reasons Why It Makes Sense To Download The Robert
Collier Letter Book Today
Because
you’re ordering online today, you’ll also receive three
valuable bonuses to help you achieve your marketing
goals even more quickly.
FREE
GIFT #1
The Best
of Collier Letters, a
collection of 15 additional Robert Collier copywriting masterpieces
…
including his famous “Penny Letter,” as well as the
subscription
generating letters used by the Wall Street Journal ($49 Value)
FREE GIFT #2
20 Power Marketing Principles For Pumping Profitable Growth Revenues
Into Your Business, In 45 Days Or Less, GUARANTEED! - How
To Use Online Advertising To Win More Customers, Who Spend More Money,
More Often, Increasing Your Profits By Up To 100%, 200% or Even More
Than 587% - Without Spending A Dime More On Promotion! How
many of
these marketing essentials do you have down cold? I’m willing
to bet
there are at least a few tricks in here that will surprise
you… Comes
With Resale Rights - Sell this quality ebook & keep 100% of the
profits, or bundle it with your own product as a free bonus! (some
restrictions apply) ($39 Value)
FREE GIFT #3
Headline Creator Pro Software - This
Amazing Software Automatically Adapts The 100 Greatest Headlines Of All
Time To Whatever You’re Selling In 17 Seconds
Flat… Just Input Your Top
Benefits & Presto!
What a great way to save time & kick start your
brain… ($47 Value)
Everything
You Need to Know to Entice More Prospects
to Buy … for Less than 10 cents a day!
So
what is it worth to you
to gain access to an insider’s peek at the step-by-step
reasoning and
approach behind the most successful marketing campaigns in the world? How
much more profitable will your business be once you have
this priceless education?
Until
recently, copies of The Robert Collier Letter
Book have sold for no less than $200
… in some cases up to $1,200 on eBay!
At
that price, copies were being snapped up … while putting The
Robert Collier Letter Book out of financial reach
for many marketers.
But The
Letter Book is too
important a work to justify limiting access to a small
number of marketers. And this is why we've decided to issue a digital
version of the Original 1937 Edition.
By
eliminating the printing, handling and shipping costs that are incurred
when selling a printed book, we are able to drop the
price from $200.00 to a level that any serious marketer can afford
… $29.99.
That’s less
than 9 cents a day out of
your pocket for the next year … but you’ll reap
the benefits for decades to come … as long as
you’re in business.
Plus,
your purchase will also help spread the word about my
father’s tremendous contributions to the field
of direct marketing.
And
if that isn’t enough, your decision to purchase The
Robert Collier Letter Book is of course, risk-free.
Our
Famous 365-Day Satisfaction Guarantee
Your
satisfaction is fully guaranteed … or your money back.
If you’re not completely satisfied with The
Robert Collier Letter Book, Digital Edition
for any reason whatsoever, just call or email us within 365 days of
your order for a full refund of your purchase price.
This
Digital Version Is a Handy Resource … Even If You Already
Own a “Hard Copy” of The Letter Book
If
you own a hardcover or paperback version of The
Robert Collier Letter Book, you’ll find the
digital version a valuable complement to your resource library
for several reasons:
You’ll finally have a
searchable edition of the book. Can’t find the
sales letter you’re looking for? Use the search function to
find the sales letter using a few key words.
You’ll have The Letter
Book at your fingertips.
Don’t like lugging books with you on business trips or your
daily
commute? The digital edition puts the entire 466-page Letter Book just
a few keystrokes away on your laptop. (And if you don’t want
to take up
valuable memory with the book, you can also order it on CD-ROM.)
You can print pertinent pages.
No more running to
the copy shop when you want to share one of Collier’s letters
with a
colleague or marketing vendor. Just print the pertinent pages.
Direct
Marketing Experts Agree: The Robert Collier
Letter Book Belongs in Your Marketing Library
This
Is the Most Sought-After Private Swipe File
Created by The Father Of Direct Mail Advertising
The
lessons contained within The Robert Collier
Letter Book
have produced reliable results for decades. And they’ll
continue to
work for decades more. The only question is how you’ll apply
them to
your business.
There
really is no way you can lose with this offer
… unless, of course, you don’t say,
“YES.”
So do yourself
a favor. Reach for your mouse … and click
Buy-It-Now..
You’ll
shortly have in your possession the Unedited Version of the Original
1937 classic, The Robert Collier Letter Book
– Robert Collier's masterpiece and crowning achievement.
Copywriters
“in the know” agree that The
Letter Book is one of - if not THE
– most important marketing books to own on the planet.
You
know why? Simply because
it contains the dozens of universal, timeless marketing principles
I’ve
been talking about in this online letter – and more than 148
examples
of these principles that successfully apply Robert Collier's
copywriting formula.
Any
one of these lessons could be the one that takes your
marketing from ho-hum to out of this world. Aren’t
you ready to discover which one?
Please
Note: This is a digital package and NOT a physical
book. This PDF product
will be delivered via DOWNLOAD.